https://www.lingcure.org/index.php/journal <p>Linguistics and Culture Review is published by&nbsp;American Linguist Association.</p> American Linguist Association en-US Linguistics and Culture Review 2690-103X https://www.lingcure.org/index.php/journal/article/view/2354 <p>The development of effective teaching materials is essential to support English language learning in higher education, particularly for students in technology-oriented programs. This study aimed to develop English teaching materials using the ADDIE instructional design model for first-semester students at ITB STIKOM Bali. A developmental research approach was employed following the five stages of the ADDIE model: Analysis, Design, Development, Implementation, and Evaluation. The teaching materials were delivered through multimedia-based PowerPoint presentations integrating reading, listening, speaking, and writing activities related to information technology contexts. Students’ performance was evaluated using a five-scale rubric covering organization, vocabulary and grammar, fluency, and body language. The results indicated a mean overall score of <strong>3.78</strong>, with <strong>87.5% </strong>of students achieving at least a moderate level of performance. Student feedback further revealed that <strong>90.6%</strong> of participants provided positive responses toward the teaching materials. These findings suggest that the ADDIE model offers a systematic and effective framework for developing English teaching materials in higher education settings.</p> I Wayan Suryasa I Gede Putu Adhitya Prayoga Copyright (c) 2026 Linguistics and Culture Review https://creativecommons.org/licenses/by-nc-nd/4.0 2026-04-01 2026-04-01 10 1 1 8 10.21744/lingcure.v10n1.2354 https://www.lingcure.org/index.php/journal/article/view/2369 <p>This research aims to analyze discourse on billboards from a linguistic landscape perspective in the city of Padang, West Sumatra.&nbsp; The presentation of the analysis results of billboard discourse types follows the systematic analysis of discourse types by Opi?owski and Makowsk (2023). This research used a qualitative descriptive approach using secondary data as its source. Sampling was conducted via random sampling to ensure a diverse data representation. In data collection, the non-participant observation method was used, with documentation through photography of billboards distributed at the research location. The data were analyzed using qualitative descriptive analysis techniques to identify and classify the types of discourse that emerged. The results of the research show that 11 types of discourse were identified on the billboards, namely: orientation, regulation, commercial, identity, education, political, artistic, alerting, commemorative, protest, and combination.&nbsp;&nbsp; The combination discourse on billboards refers to the use of two or more types of discourse within a single medium to convey a message more effectively.</p> Melati Theresia Ketut Artawa I Wayan Mulyawan I Wayan Simpen Copyright (c) 2026 Linguistics and Culture Review https://creativecommons.org/licenses/by-nc-nd/4.0 2026-04-25 2026-04-25 10 1 9 23 10.21744/lingcure.v10n1.2369